communication theory
field of information theory and mathematics that studies the technical process of information
Narrative paradigm
communication theory
Uses and gratifications theory
theory stating that audiences have power over their media consumption
Media Multiplexity Theory
theory stating that the more communication channels one uses with another person, the stronger the bond with that person
symbolic convergence theory
communication theory, according to which people share common fantasies, which transform collections of individuals into a cohesive group
geography of media and communication
field of human geography
expectancy violations theory
theory that sees communication as an exchange of behaviors, where one’s behavior can be used to violate another’s expectations, which can be perceived positively or negatively depending on an existing relationships
organizational information theory
communication theory that the main activity of organizations is that of making sense of equivocal information through strategies such as enactment, selection, and retention of information
uncertainty reduction theory
postpositivist communication theory that, when interacting, people need information about the other party in order to reduce their uncertainty