IPA Transcription of "loss aversion" in British English

The British English IPA transcription of “loss aversion” is /ˈlɒs əˈvɜːʃn/.

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lossˈlɒs
aversion

Items

  • loss aversionpeople's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman

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