loss aversion
people's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman
en-US/ˈlɔs əˈvɝʒən/
en-GB/ˈlɒs əˈvɜːʃn/
people's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman