Mass marketing
market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy
en-US/ˈmæs ˈmɑɹkətɪŋ/
en-GB/mæs ˈmɑːkɪtɪŋ/
market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy