marketing strategy
business strategy for marketing and advertising
affiliate marketing
type of performance-based marketing
email marketing
the act of sending a commercial message, typically to a group of people, using email
Mojave Experiment
advertising campaign by Microsoft
positioning
a marketing strategy to define the place a brand occupies in the minds of customers and how it distinguishes from competitor products
product life-cycle management
succession of strategies by business management as a product goes through its life-cycle
engagement marketing
marketing strategy
immersion marketing
integrated promotional strategy
cross-selling
sales technique in which customers are sold additional products/services
direct marketing
model of communicating discounts and other sales offers to pre-selected customers
loyalty program
customer loyalty program or loyalty card
sampling
marketing strategy
event television
television marketing strategy / buzzword
brand extension
marketing strategy
diversification
marketing strategy
Mass marketing
market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy
celebrity branding
form of advertising campaign or marketing strategy
solution selling
sales methodology that is a problem-led rather than product-led
viral marketing
marketing strategy that uses existing social networks to promote a product
Defensive strategy
marketing strategy to retain customers
tobacco industry playbook
tobacco industry marketing and political strategy to protect revenues in the face of evidence linking smoking and serious diseases
not sold in stores
marketing phrase
discounts and allowances
reductions applied to the basic sale price of goods or services
pick-your-own
farm operation where customers harvest produce themselves