cause marketing
marketing done by a for-profit business that seeks to increase profits and better society in accordance with corporate social responsibility
en-GB/ˈkɔːz ˈmɑːkɪtɪŋ/
en-US/ˈkɑz ˈmɑɹkətɪŋ/
marketing done by a for-profit business that seeks to increase profits and better society in accordance with corporate social responsibility