marketing
study and process of promoting, distributing, and selling products or services to customers
Marketing myopia
caused by product concept in marketing
city marketing
promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there
promotional model
model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers
mobile marketing
multi-channel online marketing technique
nicotine marketing
type of marketing
Why Pink Floyd...?
marketing campaign
Ethical marketing
a philosophy and a strategy that seeks to promote honesty, trustworthiness, fairness, values, and responsibility in all marketing projects and actions.
sleeper hit
film, song or game that becomes successful gradually with little promotion
marketing for educational institutions
marketing of educational products, services, and organizations
Insurance advertising
Type of advertising, marketing
Prize
marketing concept
music hoarding
act of paying a certain amount of money to a broker and then manipulating music rankings by distributing specific music sources from specific singers
word-of-mouth marketing
differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations
sensory branding
type of marketing that appeals to all the senses
destination marketing
marketing directed at attracting professional and leisure visitors
social marketing
use of marketing principles to influence behavior for the benefit of society
Splash Fm Ibadan
radio station in Ibadan, Nigeria
guerrilla marketing
advertising strategy with a surprise and/or unconventional interactions
conversion rate
marketing term for the chance that contact with an advertisement will convert to a sale
permission marketing
marketing technique that advertises goods and services when advance consent is given
agricultural marketing
process of moving agricultural products from the farm to the consumer
ambush marketing
type of marketing strategy
cross-selling
sales technique in which customers are sold additional products/services
referral marketing
method of promoting products or services to new customers through referrals, usually word of mouth
product line extensions
use of an established product brand name for a new item in the same product category
data-driven marketing
marketing technique
Remarketing
online marketing tool used in e-commerce (E-commerce) and aimed at users who have already visited websites
multi-level marketing
controversial marketing strategy sometimes used in pyramid schemes
social video marketing
type of marketing
business marketing
Marketing practice
cause marketing
marketing done by a for-profit business that seeks to increase profits and better society in accordance with corporate social responsibility
hype
intensive or extravagant publicity or promotion
pricing
process of determining what a company will receive in exchange for its products
pharmaceutical marketing
advertising by pharmaceutical companies
health marketing
application of marketing principles and techniques to maximize the use of healthcare resources
pocket listing
real estate availability not advertised publicly
Quasi Universal Intergalactic Denomination
prototype for a possible future type of currency for use by space tourists