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unique selling proposition

individual claim that differentiates a product or service

en-GB/juːˈniːk ˈsɛlɪŋ ˌpɹɒpəˈzɪʃən/
en-US/juˈnik ˈsɛlɪŋ ˌpɹɑpəˈzɪʃən/

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business model canvas