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qualitative research

qualitative research

scientific method of observation to gather non-numerical data

en-US/ˈkwɑlɪˌteɪdɪv ˈɹisɚt͡ʃ/

en-GB/ˈkwɒlɪˌteɪtɪv ɹɪˈsɜːt͡ʃ/

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observation research