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Operation berkshire
program initiated in 1976 by seven of the world's major tobacco companies aimed at promoting "controversy" over smoking and disease
Pronunciation
/ɒpəˈreɪʃən ˈbɑːkʃɪə/
/ˌɑpəˈreɪʃən ˈbərkˌʃɪr/
Categories
media manipulation
public relations