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virtue signalling

virtue signalling

empty act done publicly with the intent of enhancing one's own image

en-GB/ˈvɜːt͡ʃuː ˈsɪɡnəlɪŋ/

en-US/ˈvɝtju ˈsɪɡnəlɪŋ/

Categories:

neologism ritual hypocrisy