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familiarity heuristic

familiarity heuristic

situation when the familiar is favored over novel places, people, or things

en-GB/fəmɪlɪæɹɪtiː hjʊəˈɹɪstɪk/

en-US/fəˌmɪlˈjɛɹəti hjʊˈɹɪstɪk/

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