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Entertainment identifier registry

global unique identifier system for audio visual objects

Pronunciation
/ɛntəˈteɪnmənt ʌɪˈdɛntɪfʌɪə ˈrɛʤɪstri/
/ˌɛntərˈteɪnmənt aɪˈdɛntəˌfaɪər ˈrɛʤəstri/