feature creep
excessive ongoing expansion or addition of new precluded features in a product, especially in computer software, video games and consumer and business electronics
en-GB/ˈfiːt͡ʃə ˈkɹiːp/
en-US/ˈfit͡ʃɚ ˈkɹip/
excessive ongoing expansion or addition of new precluded features in a product, especially in computer software, video games and consumer and business electronics