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Crisis communication

sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation

Pronunciation
/ˈkraɪsɪs kəˌmjunəˈkeɪʃən/
/ˈkrʌɪsɪs kəmjuːnɪˈkeɪʃən/