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elaboration likelihood model

psychological dual process theory describing the change of attitudes

en-GB/ɪˌlæbəˈɹeɪʃən ˈlaɪklɪhʊd ˈmɒdəl/
en-US/ɪˌlæbɚˈeɪʃən ˈlaɪkliˌhʊd ˈmɑdəl/

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dual process theory