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Automatic content recognition

identification technology to recognize content played on a media device or present in a media file

en-GB/ˌɔːtəˈmætɪk ˈkɒntɛnt ˌɹɛkəɡˈnɪʃn/
en-US/ˌɑdəˈmædɪk kənˈtɛnt ˌɹɛkəɡˈnɪʃən/

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computingmedia technology