brand loyalty
the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment
en-GB/ˈbɹænd lɔɪəltiː/
en-US/ˈbɹænd ˈlɔɪəlti/
the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment