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semantic differential

semantic differential

measurement scale designed to measure a person's subjective perception of, and affect

en-GB/sɪˈmæntɪk ˌdɪfəˈɹɛnʃl/

en-US/sɪˈmæntɪk ˌdɪfɚˈɛnt͡ʃəl/

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personality test rating scale