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Product life-cycle management

succession of strategies by business management as a product goes through its life-cycle

Pronunciation
/ˈprɒdʌkt lʌɪf - ˈsʌɪkəl ˈmanɪʤmənt/
/ˈprɑdəkt laɪf - ˈsaɪkəl ˈmænɪʤmənt/