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lowest common denominator

expression used to appeal to the largest possible number of people

en-GB/ˈləʊɪst ˈkɒmən dɪˈnɒmɪˌneɪtə/
en-US/ˈloʊəst ˈkɑmən dɪˈnɑməˌneɪtɚ/

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Redewendung (idiomatic expression)