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availability heuristic

availability heuristic

tendency and mental shortcut of preferring an item with more available information

en-US/əˌveɪləˈbɪlɪti hjʊˈɹɪstɪk/

en-GB/əˌveɪləˈbɪlɪtɪ hjʊəˈɹɪstɪk/

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