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Design language

overarching scheme or style that guides the design of a complement of products or architectural settings; commonly used in the visual arts as a synonym for the stylistic elements of a work of art

Pronunciation
/dəˈzaɪn ˈlæŋɡwɪʤ/
/dɪˈzʌɪn ˈlaŋɡwɪʤ/