colorfastness
property of colored materials such as textiles to resist fading and running when exposed to various agencies such as washing, rubbing, daylight, etc.
en-US/ˈkʌlɚˌfæstnɛs/
en-GB/kɒləɹfɑːstnəs/
property of colored materials such as textiles to resist fading and running when exposed to various agencies such as washing, rubbing, daylight, etc.