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Continual improvement process
ongoing effort to improve products, services, or processes, by constantly evaluating and improving in the light of their efficiency, effectiveness and flexibility
Pronunciation
/kənˈtɪnjʊəl ɪmˈpruːvmənt ˈprəʊsɛs/
/kənˈtɪnjuəl ɪmˈpruvmənt ˈproʊˌsɛs/
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improvement