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Disruptive innovation

technological innovation that creates a new market and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances

Pronunciation
/dɪsˈrʌptɪv ɪnəˈveɪʃən/
/dɪsˈrəptɪv ˌɪnəˈveɪʃən/
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