naming rights
financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time
en-US/ˈneɪmɪŋ ˈɹaɪts/
en-GB/ˈneɪmɪŋ ˈɹaɪts/
financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time