creative brief
document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc.
en-GB/kɹiːˈeɪtɪv ˈbɹiːf/
en-US/kɹiˈeɪdɪv ˈbɹif/
document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc.