prospect theory
theory of behavioral economics and behavioral finance that was developed by Daniel Kahneman and Amos Tversky in 1979
en-GB/ˈpɹɒspɛkt θɪəɹiː/
en-US/ˈpɹɑspɛkt ˌθiəˌɹi/
theory of behavioral economics and behavioral finance that was developed by Daniel Kahneman and Amos Tversky in 1979