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Content authenticity initiative
partnership between Adobe, The New York Times Company and Twitter
Pronunciation
/ˈkɒntɛnt ɔːθɛnˈtɪsɪti ɪˈnɪʃətɪv/
/ˈkɑntɛnt ˌɔθɛnˈtɪsədi ɪˈnɪʃiədɪv/
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general partnership