bandwagon effect
phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases the more that they have already been adopted by others
en-US/ˈbændˌwæɡən ˈifɛkt/
en-GB/ˈbændwæɡən ɪˈfɛkt/
phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases the more that they have already been adopted by others