risk appetite
the level of risk that an organization or individual is prepared to accept in pursuit of objectives, before action is deemed necessary to reduce the risk
brinkmanship
extreme strategy
Risk neutral
preference that is neither risk averse nor risk seeking, so a party with such risk neutral preference is indifferent between choices with equal expected payoffs even if one choice is riskier
Uncertainty avoidance
a society's tolerance for uncertainty and ambiguity
risk aversion
preference against risk, a common human behavior of attempting to lower uncertainty and avoid risk
risk seeking
in decision theory, the willingness to take risks