digital marketing
marketing of products or services using digital technologies or digital tools
internet marketing
marketing based on the use of online assets
conversion rate optimization
process of optimizing the percentage of website visitors making a purchase, filling out a form or a different defined action
content farm
web site with a high volume of low-cost articles
search engine ranking
Positioning achieved on the Search Engine Results Pages, typically after implementing Search Engine Optimization
social media marketing
use of social media platforms and websites to promote a product or service
search engine optimization
practice and strategies of increasing online visibility in search engine results pages
performance-based advertising
advertising strategy
pay-per-click
Internet advertising model
SEO specialist
expert in search engine optimization