A/B testing
user experience research methodology, consisting of a randomized experiment with at least two variants, denoted as A and B
en-US/ə / ˈbi ˈtɛstɪŋ/
en-GB/eɪ / biː ˈtɛstɪŋ/
user experience research methodology, consisting of a randomized experiment with at least two variants, denoted as A and B