market segmentation

process of dividing a broad consumer market into sub-groups with shared characteristics

en-GB/ˈmɑːkɪt ˌsɛɡmənˈteɪʃn/
en-US/ˈmɑɹkət ˌsɛɡmənˈteɪʃən/

หมวดหมู่:

strategyseparation