search engine optimization
practice and strategies of increasing online visibility in search engine results pages
white hat SEO
search engine optimization by licit means
content farm
web site with a high volume of low-cost articles
search engine marketing
type form of internet marketing
duplicate content
content that appears on more than one web page
keyword stuffing
search engine optimization technique in which a keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines