self-serving bias

any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or to perceive oneself in an overly favorable manner

en-US/ˈsɛlf - ˈsɝvɪŋ ˈbaɪəs/
en-GB/ˈsɛlf - ˈsɜːvɪŋ ˈbaɪəs/

Categorias:

cognitive bias