benchmarking
process of comparing one's business processes and performance metrics to industry bests or best practices from other companies
en-GB/ˈbɛnt͡ʃmɑːkɪŋ/
en-US/ˈbɛnt͡ʃˌmɑɹkɪŋ/
process of comparing one's business processes and performance metrics to industry bests or best practices from other companies