ideation
creative process of generating, developing, and communicating new ideas, comprising all stages of a thought cycle, from innovation, to development, to actualization
en-US/ˌaɪdiˈeɪʃən/
en-GB/aɪˈdɪəʃən/
creative process of generating, developing, and communicating new ideas, comprising all stages of a thought cycle, from innovation, to development, to actualization