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Self-affirmation

psychological theory, initially conceived by Claude Steele in the 1980s, suggests that reflecting on your core personal values can increase your performance under stress, activate brain reward circuitry as well as a host of other benefits.

Pronunciation
/sɛlf - ˌæfərˈmeɪʃən/
/sɛlf - afəˈmeɪʃən/