Buy Me a Coffee at ko-fi.com

Escalation of commitment

human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continues the behavior instead of altering course

Pronunciation
/ɛskəˈleɪʃən əv kəˈmɪtmənt/
/ˌɛskəˈleɪʃən əv kəˈmɪtmənt/