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Over-the-air programming

secure distribution of software, configuration settings, or encryption keys to electronic devices via an insecure connection

Pronunciation
/ˈoʊvər - ðə - ɛr ˈproʊˌɡræmɪŋ/
/ˈəʊvə - ðɪ - ɛː ˈprəʊɡramɪŋ/