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Product information management

practices and tools for collecting, organizing and acting upon the information required to market and sell products

Pronunciation
/ˈprɒdʌkt ɪnfəˈmeɪʃən ˈmanɪʤmənt/
/ˈprɑdəkt ˌɪnfərˈmeɪʃən ˈmænɪʤmənt/