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Self-serving bias

any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or to perceive oneself in an overly favorable manner

Pronunciation
/sɛlf - ˈsərvɪŋ ˈbaɪəs/
/sɛlf - ˈsəːvɪŋ ˈbʌɪəs/
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