underpricing
in banking and stock exchanges, underpricing is the Anglicism for an issue price when issuing securities on the primary market that is below the initial listing on the first day of trading on the secondary market.
en-US/ˈʌndɚˌpɹaɪsɪŋ/
en-GB/ˌʌndəˈpɹaɪsɪŋ/